Media Firms & Publishers
We help media firms and publishers compete with the big guys in providing digital media services to their clients.
We’ve got your back
We are the friend of the independent—helping radio stations, newspapers, magazines, and other local media firms and publishers provide hyper-targeted digital media services to their customers. We can be your digital media department—without high minimum spends and long-term contracts—providing you and your sales team the buying services, education and support you need to compete and grow your revenue beyond your current media offerings.
How we work
Digital Record acts much like your own in-house DSP, providing the digital media sources your customers need on a local basis. We create digital media options your sales team can offer your clients, training your staff on available offerings, how it works and how to sell it. We can even use your first-party data to create retargeting opportunities from your web sites or social platforms. There are no service charges for our consultation time. Our compensation is rolled into your CPM costs.
Why Digital Record?
Specialization
We understand the needs of local media firms and publishers.
National Buying Power
Tap into a vast amount of digital media choices regardless of the size of your buy.
First-Party Data
We can incorporate your first-party data into media channels outside your own web and social properties.
White Label Service
Receive white labeled invoices and reports or reports branded with your firm’s identity. We can be a vocal or silent partner.
Gross Billing & Reporting
Your commissions and fees are included on your invoices. Your reports also include gross numbers so you can accurately provide CTRs, KPIs, or other metrics that include your commissions.
Transparency
You see the list of websites that your advertising runs on. We don’t hide websites in our reporting. You also know exactly what you’re paying for.
Beyond Programmatic
In addition to programmatic digital media advertising, we also provide social, SEM and digital audio advertising.
Media & Website Agnostic
We do not own any websites nor do we have deals with any networks. You get the best sites to maximize your buy and your budget.
Customers of Any Size
We provide our services to large and small customers, allowing you to scale down to a local area, providing the national-level tactics you need on a local level.
Whitelisting & Blacklisting
We despise click bait and junk websites, so we don’t buy them.
Low Minimum Purchases
With low minimum required spends, you can buy multiple forms of digital media within your clients’ budgets.
Affordable Rates
Our rates are very affordable, so you can earn revenue above your costs for third-party media, without over-charging your clients.
How We Invoice
We will send you a monthly invoice, in advance. Payments are to be made via credit card, or CIA by check. You receive reports showing all media placements and costs.
Creative
Digital Record can be hired to produce creative for you, but also can just provide you with specs. Ads are due 1-week before air dates. Ask your Digital Record representative if you need help with creative. Our team can provide graphic, audio and video creative.
Reporting
Get a deep-dive into your analytics and the performance of your campaigns. You can log into our online portal to see how things are working at any time. Our reporting can include your charges, allowing you to provide correct KPIs, CTRs, CPMs, etc., to your clients. The system is called TapClicks. It allows you to customize your reporting and views to see and report the information you need, on-demand.