Online Radio
Online digital radio platforms have become very strong across the U.S., especially as traditional radio starts to fade, and particularly with younger demographics. Let Digital Record make your online radio purchases easy and turn-key. We know how to target based on your needs. We can include invoicing for any of these outlets including your fees or commissions. We can also build your digital audio plans into our reporting process, combining the numbers with your other digital media purchases.
Spotify
For a younger audience, Spotify rules. It is now available in most medium or larger markets, and we can target by the ZIP code at the same rates as MSA or DMA.
Pandora/SoundCloud
Pandora targets an audience just slightly older than Spotify, but is still strongest in younger demos. Pandora does have some set minimums, depending upon how a buy is made, but we’ve learned to often work our way around the minimum buys. This is the :30 audio ad on the “radio” of the Internet. SoundCloud can be purchased with Pandora, and is coming on strong with very young audiences.
Podcasts
We have access to run your audio ad in a variety of podcasts across the Internet. This is a fun, new way to advertise, but is limited in scope, so it’s best to run podcast ads over a larger geographic area. The highly-engaged listener of Podcasts can make them an exceptional target market. You can include Podcasts as part of your radio program, even with smaller local budgets.